Our philosophy
KOOBIA’s philosophy is to combine modernity and traditions, glamour and beauty, taking particular care of the skin, one of our most precious and delicate assets.

^ Baobab, centuries old tree

^ Washing the shea

^ Drying the shea
This philosophy is based on the ancestral African ritual of taking care of women and men’s personal beauty, a tradition transmitted from mother to daughters, from generations to generations.
It is from her mother and grandmother that Rebecca DEFRANOUX founder of KOOBIA® holds many beauty secrets, which enables her in turn to make you discover these centuries old techniques.
It is an invitation to travel and to discover other cultures, a walk across time and the African soil, rich with shea and baobab, discovering inimagined treasures, new smells and colors. Over there in Africa, the body and spirit have reinvented relaxation and well being.
We therefore give you a range of high quality products containing a high concentration of natural active ingredients, formulated to be suitable for all skin types.
Our main active ingredients come from the four corners of the world and we ensure the authenticity of the sources.
- shea butter : Chad
- macadamia oil : Australia, South Africa
- argan oil : Morocco
- baobab extract (liftliss) : Madagascar
- everlasting flower : The Mediterranean coasts
- original lotus extract : China
- golden seaweed extract (anti-leukine) : Atlantic
- dermochlorella : Atlantic
- cotton oil : Central Africa
- grapes : France and Spain
- citrus fruits : France and Spain
Inspired by African mystical rituals of beauty, KOOBIA proposes its unique and magical products.